Jacob Morton, M.Ed
Founder || Coach Education Specialist
Coach Jacob has had Pursuit Sports on his mind for a few years now and he’s happy to finally execute on the vision. After three years as Program Director at The-Skill-Factory, Jacob decided to leave coaching athletes and dive into developing and educating coaches.
With stints in youth, high school, and post-graduate basketball, Coach Jacob has spent years in the space identifying and observing the issues coaches face on a routine basis. The goal of Pursuit Sports Group is to give coaches a platform and a resource to develop in ways they maybe haven’t considered, or thought to be feasible, before. Coach Jacob is motivated to help coaches provide athletes with psychologically safe learning environments that promote skill acquisition and human development with evidence-based principles.
In his free time, Coach Jacob is probably with his dogs, at a concert, or spending time checking out the food scene in Atlanta with his friends.
Tyson Campbell
Consultant || Cognitive Learning Specialist
Coach Tyson joins Pursuit Sports group after a summer abroad as Technical Director for NBA Basketball School Italy. He brings with him a wealth of knowledge in evidence-based practice design, program development and gameplay strategies for all levels.
Coach Tyson’s greatest motivation is spurring on players to excellence in performance and learning. He believes the best way to maximize excellence is through developing cognitive skills and behavior change through non-linear pedagogy.
Prior to beginning his coaching career, Tyson played collegiate basketball at Reinhardt University. He has also held roles with the Atlanta Hawks Basketball Academy, The-Skill-Factory, and Kell High School.
In his free time, you can find Coach Tyson reading, learning about technology, and learning new languages.
Kayla DeHerrera
Sports Psychology Intern, Oglethorpe University
Kayla is joining us as a student intern from Oglethorpe University where she is majoring in Business Administration and minoring in Psychology. As a member of Oglethorpe’s women’s basketball team, being a student-athlete has inspired her passion for learning about the field of sports psychology and sports performance. Her decision to become a part of the Pursuit Sports Group team stems from her aspirations to make an impact on the lives of youth athletes by linking the importance of physical and mental health within their sports. Through this internship, Kayla is also hoping to further her knowledge of how to build, manage, and maintain a business in order to become a successful entrepreneur.
In her free time, Kayla is most likely spending time with her family and friends, hiking, going to a concert, working out, or watching a good show/movie.